Cass Art Student Day.

Lead designer for the 2018 student day in-store event for Cass Art.

Every year Cass Art holds an annual  nationwide student day, these take place across 11 UK store locations and are designed to be bold inviting and creative in order to entice students in to their local Cass Art. 

Cass Art Summer Giveaway.

Projects 2018/19.

Working on all designs for marketing, design, art direction, illustration and photography across all web and social assets for the Cass Art summer Giveaway event online and in-store.

The premise of the competition was to gain email subscribers and to showcase Cass Art as a brand. The aim of the design and idea behind both years was to be bight, colourful, fun and engaging for customers, bringing a summery look in to store, over social media channels as well as email.

Summer Giveaway 2018

For the Summer Giveaway 2018 I designed and illustrated, the concept for a fun summer theme to highlight the giveaway, this was then used across all assets in-store and online. The brief was to capture the essence of a fun, sunny, traditional British summer with hand-drawn colourful beach huts and seagulls. The summer giveaway is for customer engagement and retention, as well as collecting sign-ups for email marketing so the importance is to create a design that draws attention.

Selfridges Pop-Up .

Cass Art at Selfridges 2019.

During January 2019 Cass Art held a 3 month pop-up store within Selfridges in Oxford Street. During this time I was involved in producing pitch designs for the iconic Selfridges window design team to inspire the visitors and passers by to come in to the store as well as taking all the official photography to advertise the shop and its importance to the Cass Art story.