Flex Pilates.
Pilates Studio Branding and brand development.
Commission by Flex Pilates, a new pilates business based in Cheltenham, Gloucestershire, to design all their branding and new facility. The centre will be focused on Pilates training for mainly sporting professionals and rehabilitation.
We worked with the brand to produce their full website including all photography, logo, business cards, flyers and posters for advertisement initially, before moving on to, a bespoke Pilates roll mat design, promotional tote bags, posters for the interior design, brand photography and interior styling for their new premises.
“Move, Breathe, Stretch, Flex.”
Marketing Leaflet for the new Flex Pilates Studio, Chipping Campden, UK
Developing a Brand logo, style and colours. This needed to be able to translate across a variety of uses both for print and digital. As well as being used as an icon to represent the brand in the physical studio spaces, online and on social media channels.
Developing a series of posters for the studio marketing and the studio itself. Informative and fun to appeal to a varied audience in age and what the client would like to achieve from pilates sessions.
Developing Brand Guidelines.
In order for Flex Pilates to keep on brand with all content production and future additional studios. I created a set of brand guidelines to identify brand colour, font, logo and usage, these schemes also hold across social media content and the website.
Social Media Content and design.
Development of visual language and tone of voice for the design of the social media to keep the consistency through the design channels, photography, styling and graphics.
Photography & Art direction
All photography was shot, styled, art directed and edited by myself. To use across all marketing, web, social media and emails.
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